When we were deciding whether to produce a Sauvignon Blanc last year we were continuingly being told by pospective importers and those-in-the-know that if you do produce a Sauvignon Blanc then best to make it a Marlborough Sauvignon because thats what the public knows and thats what the public wants. Its the Marlborough name that is all important.
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Really? New reasearch from Wine Intelligence in the UK on the concept of regionality has revealed that only 12% of people in the US and 27% in the UK had ever heard of Marlborough. And to top it off, all repondants were asked to write down the first thing they thought of when Marlborough was mentioned. The most popular response - cigarettes. Nice.
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