Two recent articles, in what is probably going to become a growing tide in the near future, caught my eye. Firstly over at Harpers, the call that the wine industry needs to be targeting Gen-Y kids, that group who have yet to starting drinking wine but could account for significant numbers when they do. The use of social media sites such as Twitter and Facebook are mentioned as prime sources of advertising/marketing to get them interested/hooked.
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Following that today from the Times, the huge growth in wine 'bottled' in ring-pull cans. Again, appealing to youth, single serve drinks they can take anywhere. Lighter, recyclable and cheaper than glass to manufacture. And if the likes of Jane MacQuitty is sampling them, as she is in the photo above, then that suggests these changes are being taken seriously.
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Like it or not (most of you wont!), wine, as an industry and image, is changing and almost certain to look quite different in years to come.
2 comments:
I agree, the wine industry is changing faster in the last four years than the previous seventy. Social Media will be key in that change.
I'd agree, things are changing a lot faster than many think or understand. I can't really see a lot wrong with cans if that what the consumer wants. Personally I think the generations thing gets over played. There is little substitute for a good product, branding and image.
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