Following in the footsteps of wines like Cats Pee on a Gooseberry Bush or Fat Bastard comes this Rose wine from the Languedoc region of France. Apparently not 'merde' at all and 7 Euros to boot, it seems to be another marketing/labelling stunt that has met with success. You can watch some BBC footage of it here.
Its not the first time the use of 'Merde' has appeared in relation to French wine. British writer Anthony Hanson once famously wrote that 'Great Burgundy smells of shit'. And in another classic incident a Lyon magazine was ordered to pay £200,000 in damages to a group of 56 co-operatives in the Beaujolais region when they quoted the opinion of François Mauss, president of the Grand Jury of European Wine Tasters who said of Beaujolais 'C'est un vin de merde.'
A bientot
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