
Also in my mind recently was the news that the massive Marlborough winery Yealands Estate is to launch a Sauvignon Blanc in a plastic bottle. This could be the first of a majority shift by the winery to plastic. The bottles weigh only a tenth of a normal bottle so the freight savings alone must be impressive. They are also naturally cheaper and easier to recycle. And apparently if drunk within 18 months there are no issues surrounding either taint or premature ageing to consider. Is this the way of the future?
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Naturally I can hear the purists turning over in their graves. What is the world coming too? It seems just as Test cricket is dying a slow death so it seems the wine world is changing.
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There will always be a market for a premium product, in wine as in everything else. As a producer it depends on which pool you want to swim in. The concept of Terroir, aged Riesling and decanting are important only those at that premium end of the scale. Most wine as we are told is consumed within a few hours, if not minutes, of purchase. The mainstream wine market, todays youth and future consumers, are increasingly open, expectant even, to innovation where marketing and branding are arguably more important than the product itself.























