
Its all a bit odd really. Is Christchurch really a wine capital? Well when I say 'Wine Capital' apparently I should be referring to Christchurch City's bid on behalf of the South Island and its four main wine growing regions - Central Otago, Canterbury, Waipara and Marlborough, two of which are at least a four hour drive away from Christchurch. So its looking less like a wine capital already.
As for the 'vote' - Christchurch was apparently in the running along with only one other city, Hastings which is probably more of a town than a city. So in the 'competition' for a wine capital there didnt really seem to be one.
To cap matters off the four regions will have to pay a 'joining fee' of $35000. We have yet to be told of the benefits of such a prestigious award. The Wine Capital
website is a little vague but the various City councils have described the 'win' a 'coup' and 'recognition on the world stage'.
Time will tell. Its some global publicity if nothing else but the local wineries would no doubt like to see some direct benefit. Increased tourism perhaps? Maybe someone from Bordeaux or Bilbao could let us know.