News to hand that sales of Rose account for 11% of all wine bought in supermarkets and off-licenses across the UK. That's up 15% from the previous year. Rose is clearly on a roll. As is wine in general as Britons consume a record amount of wine this year, in excess of 100 million cases.
Nothing against Rose which is a truly great wine style, largely unappreciated here in NZ. But where is Riesling in all this ? Not where it deserves to be is the likely answer. In NZ it commands a about 3% share of supermarket sales and doesn't seem forecast to grow. In a country whose climate is tailor made for Riesling even the national body, NZ Winegrowers, isn't forecasting any significant growth in plantings in the next 5-10 years. 3% is about the proportion of the national vineyard. Seems too low but how can we get the public to start drinking more of it? Yet another article on the coming Riesling Renaissance wont do, we need a new approach. Any ideas? I don't have any yet.
Perhaps we need to make and market more Rose !
Rose Photo: Wine Terroirs
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