Would you rather...

There is a lot of wine around these days, the choice is enormous. Wine can be a bit scary for a lot of people. A lot of people simply plump for what they know and what they know is highly likely to have been influenced by the constant and impressive advertising reaches of the large corporate wine companies. That's bad news for the small fry and I think the consumers are missing out too.

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The recent story about Nobilos Sauvignon Blanc becoming Americas biggest selling white wine is a classic case. Loads of press about the 'achievement', not much about the actual wine or the aggressive price cutting policy that got it there. You might argue that it has in fact downgraded the image of NZ Sauvignon in the US.

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There is no denying that these massive companies do make some good wines but for any wine enthusiast a wines interest/appeal should extend beyond the bottle. Real wine (as opposed to the corporate factory model) is handmade, its crafted from vine to bottle, its open and honest, it tastes different each year because nature delivers something different each year, its limited in stock, its regional, the people behind it are accessible and real, and there are no 'Show' wines. The list goes on.

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Real wine from real producers has a story behind every bottle. Take the time to find out and you will be rewarded. Guaranteed.

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Or as one person put it - You can get your meat from the supermarket but isnt it so much nicer to go to a butcher.