Entering wine shows seems to be a necessary evil in the battle to sell wine. Statistics seem to show that stickers sell wine and that the perception of that wine as a quality product is also enhanced. As we know, that is often not the case.
As a winemaker, I cant see that there is any basis in comparing wines from different terroirs, from different winemakers or across different judges who all have differing tasting preferences and palates. A wine should stand or fall on its own merit. But then Im not the one trying to sell the wine.
So I read with interest a comment from the Central Otago Winemakers Association president arising from the recent Bragato awards.
Despite the success of many vineyards, he also said wine judges could favour particular styles at different times, and for those vineyard entries which were not recognised with medals, it could be simply because the style of wine was not preferable, as opposed to poor quality. It's a bit of a lottery. While it's good to see so many Central Otago wines featuring so well, there are a number of others of equal quality which don't feature, because of style and trends," he said.
That gives us confidence. Not !
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